Search Engine Optimization
If you have a website and want to reach more customers, search engine optimization (SEO) is the key to bringing you qualified leads who haven’t heard of your business before.
Search engine optimization (SEO) is highly technical and takes years of study to learn to do properly, so it can be a bit confusing or intimidating to understand for what you’re paying. So here are two examples of what SEO can do for you:
Consider a website like a billboard but on the internet. SEO makes the difference between that billboard being on a back country road in the middle of a field or the billboard being at a busy intersection. The busy intersection will get more traffic, which is key to getting you more business.
Alternatively, imagine your website was a business card in a stack of your competitors’ business cards. SEO is what puts your business card towards the top of the pile when customers are looking for your products or services.
The key to SEO is monitoring keywords and search trends, and integrating those into your website so your website is easier to find. Regular fine-tuning is necessary to constantly improve your website and make it more relevant in searches and easier to find online.
However, the payoff for effectively utilizing SEO is huge. Our clients average a 35% increase in web traffic annually, and we have some clients who see a 125% increase in qualified online leads every year.
SEO vs Paid Ads
Many people get SEO confused with paid advertising placement. Services such as Google AdWords charge you a fee based on how popular the keyword is (like “contractor” or “pizza”) and per click. Popular keywords can cost $50 - $250 per click. With 100 clicks, your advertising cost could easily reach 5 figures a month.
Comparatively, search engine optimization is significantly more cost effective, and you can reach even more people for a flat monthly rate.
What is the time commitment for SEO?
On average, it takes 3 to 6 months to start seeing positive results. SEO is a game of patience, strategy and information. SEO is a monthly service that requires some time to perfect.
Can I do short-term SEO?
Think of SEO as exercising: if you stop working out, your muscles will atrophy and you’ll slowly get weaker. SEO is very similar. If you start search optimization and stop, your search ranking will steadily drop as your competitors who are paying for ongoing SEO services begin to outrank you.
We have a one-time “SEO Foundation” bundle that can add any missing fundamentals to the back end of your website. That includes integrating Google analytics, image compression software so your website loads faster, and adding meta descriptions, header tags, and titles to all relevant areas of the website. Adding these things will help boost your site ranking in search results.
This one-time package doesn’t replace the need for monthly SEO services, but it will make your website appear healthier and more user-friendly to search engines.
What our SEO packages look like:
Standard Package Perks:
Generally suited for local businesses with a small service area.
- Keyword Monitoring & Optimization
- Caching & Image Compression
- 2 Hours of Web Development
- On-Page Content Optimization
- Monthly Blog Content
- Quarterly Meetings
- Monthly Reports
Commercial Package Perks:
Generally suited for medium-sized businesses who service several counties or a state.
- 4 Hours of Web Development
- Bi-Monthly Blog Content
- 4 Hours Business Marketing Consulting
- Business Directory Management
- Monthly Reports & Meetings
Enterprise Package:
Generally suited for businesses who service multiple states or have a national presence.
- Enterprise Package Perks
- 6 Hours of Web Development
- Competitor Monitoring
- Google My Business Management
- Google AdWords Management
- Position Tracking & Competitive Visibility
- Unlimited Business Marketing Consulting
- Monthly Reports & Meetings